Working Title
See blog post title. And click here for pictures of dino kale. You can buy it at the Hollywood Farmers’ Market.
Log Line
The Natural History Museum of LA County has started teaching visitors how to grow their own food. Its leaders say they are constantly striving to offer its visitors natural history education that is more compelling, more complete, and more important. It remains unclear if museum visitors care.
Story, Character, and Themes
I want to tell the story of the decision to add an edible garden to the Natural History Museum of LA County’s educational offering.
How does edible gardening fit within the discipline of natural history? Lots of natural history museums share campuses with botanical gardens. However, the internets have not revealed to me any other natural history museums that feature corn and beans.
It appears to me that the museum markets the garden more to adults than to children. And, through its gardening classes, it pushes museum curriculum in an unexpectedly practical and hands on direction. How is the educational experiment going? Does the museum want to do more activity-based teaching?
And what about the kids? Do they like the garden? Does the museum want kids to get involved? To what extent does the museum try to cross-sell their exhibits (prehistoric mammals to dino geeks, for example), and is the garden involved in any of that cross-selling/cross-pollinating?
I hope to interview the following people (I have a friend at the museum who has put me in contact with all of them, and everyone seems to want to help, but given that I have to do the interviews on Thursday, I’ll have to take what I can get):
-Florence Nishida, who designed the garden but is not an NMH employee
-Briana Burrows, who is the garden’s program manager (she schedules and coordinates the gardening classes that the garden offers)
-Lila Higgins, the museum’s Citizen Science Manager, who is managing the creation of the museum’s big North Campus landscaping project, which connects to the garden in that it will be a living, plant-based exhibit
-At least one educator or tour guide, someone I find on Thursday and ask to walk me through the garden
-Anyone that I find in the garden, engaged with the plants
-Someone big and fancy at the museum, a visionary type, if Edward can deliver one
Stylistic Approach, Audio/Visual Elements, POV
I plan to get the most delicious looking b-roll that I can (and I’ll see if they’ll let me film late in the afternoon, for golden light purposes). KCET has a garden tips web video series that just featured Florence in the Nat Hist Museum garden, but the visuals are, frankly, boring. I won’t make their mistake. I’ll get down in the dirt, vary angles, find shade, and make the plants look wise and peaceful (as opposed to frantic).
In addition, I would love to get shots of garden education in action. Thursday might not be a great day for that, given that there won’t be any garden tours, but I’ll figure something out.
As for the interviews, I would love to feature some office shots in addition to some outdoor shots. If I were designing my sets, I’d go with dark wood backgrounds, high-ceilinged halls of knowledge, a classic museumy feel to contrast with the dirt and flowers. I want this story to be at more about educational creativity and the expansion of a very old discipline than it is about onions and basil.
Target Audience and Media Outlet
The people that will be most interested in this story are people that think about education and educational infrastructure. The sustainability crowd might be interested, too, though I certainly don’t want to package the story as a celebration of organic gardening or off-grid food.
Maybe GOOD Magazine would be interested?
They’re LA-based. They’re not afraid to tie gardening in with other themes. And I don’t think they have done more on the Nat Hist Muz than a quick review of the new dino exhibit.
Multimedia Elements
1. We met an educator named Ashley Fragomeni on our scouting trip, and we think she would be a great subject for “five questions” profile piece (either video or written with a photograph, NY Times Mag style). She’s photogenic: unusual hair, lip piercing, dino tooth necklace, silly makeup, lots of buttons on her nametag. And she has serious dino knowledge and likely a life of paleontology ahead of her.
I’d like to ask her about the childhood dinosaur education that she received, the education role natural history museums should play in the world, and the importance of dinosaur education as a means to engage people and make them educatable.
2. I have been in touch with a researcher at the museum named Liam Mooney, and, apparently he is quite knowledgeable about the sounds dinosaurs made. If I can get him to imitate and demonstrate, I’ll have a little audio piece to add to the package too.